Jaqui McCarthy, Founder and CEO
Traveler Type: Corporate Bohemian
An entrepreneur who thrives in connecting shared interest people digitally, Jaqui has been growing and monetizing communities from the ground up since 2011. These communities became socially driven double sided marketplaces that empowered people to become their own service providers by connecting them to customers who are looking for their services. Jaqui saw a bigger vision, and took the business models she had created to form WiGo Trips™.
A lifelong curiosity of understanding human behavior and interactions was seeded from Jaqui's family’s human capital consulting firm. It was there where she learned how to optimize group relationships by utilizing each employee strengths to drive team performance and company morale. Her passion for understanding human behavior was furthered by a BA in Business Development and Human Relations and graduate studies in Organizational Development and Industrial Psychology.
Professionally, Jaqui brings a 13 year career in sales and marketing in wireless telecommunications, giving her insight on user experience, marketing, and management. Her combined experience within technology, psychology, and human capital management led Jaqui to create behavioral based and travel style algorithms which help uncover the human factor behind travel and used to inform advanced recommendation systems on how to better connect WiGo Trips™ Members to the information, travelers, and experiences they seek.